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Research papers

Fragrance creation

This paper addresses the topic of fragrance development within a fragrance house. Utilising consumer input at the inception of fragrance theme creation assures that the final submission will best meet marketer and consumer expectations.

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Beth A. Prevost
December 1, 1996
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Citation

Prevost, B. A. (1996a, December 01). Fragrance creation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fragrance-creation